PH Advisors

Media

Enjoy the media room, there’s some great insight!

Interviews

The president and CEO of AfterShokz, the maker of bone conduction technology that transmits sound in open ear sport, mobile and Bluetooth stereo headphones, Borenstein has been in the CE business for 30 years.

Reshaping your "Ticket to Launch?" Moderator: Kate Drane, Sr. Director of Outreach, Tech and Hardware, Indiegogo Speaker: Bruce Borenstein, President/CEO, AfterShokz Dr. Jose Bohorquez, CEO, Skulpt

Bruce Borenstein chats with BeTerrific about the gaming industry and the emerging AfterShokz headphones within that channel.

Uploaded by ECRM tv on 2016-03-16.

‘South Florida Live’ with Peter Wein on WEInetwork enjoys an in depth conversation with Bruce Borenstein. Bruce dove into areas that include business accelerating, start ups and kickstarter campaigns as well as retail insight. Click to listen!

Get the real deal on “Don’t Be A Schmeckle” scroll to  27:25

Get the real deal on “Don’t Be A Schmeckle” scroll to 27:25


Articles

DEALERSCOPE: Reach Untapped Revenues Through Repurposing

By Bruce Borenstein

I’ve always viewed repurposing as a business strategy. The key is being able to step out of your comfort zone just enough to be able to identify ideas and opportunities in product development, as well as in marketing to and selling into ancillary markets. In that way, repurposing truly becomes a form of innovation…

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DEALERSCOPE: The Elephant in the Room: MAP

By Bruce Borenstein

I wanted to write about a topic that’s been a dilemma for me, as I’m sure it has been for many of you. I’m referring to margin pressure, as it pits brick-and-mortar retailers against online resellers. While minimum advertised price (MAP) and other, similar types of price maintenance programs exist in the U.S. and Canada, those programs are unique to their respective countries…

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DEALERSCOPE: The Secrets of Becoming a Top Accessories Brand

By Bruce Borenstein

Most people don’t spend too much time thinking about accessories as anything more than simple add-ons that play supporting roles to increase the benefits of their favorite products. But those of us in the accessory manufacturing business see the show differently: our inventions are the stars…

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Money Inc. ‘The Business of Money’ emag invited Bruce Borenstein to write articles that pertain to business and talk to the audience of entrepreneurs. Click to read more!

Money Inc. ‘The Business of Money’ emag invited Bruce Borenstein to write articles that pertain to business and talk to the audience of entrepreneurs. Click to read more!

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