Principal at PH Advisors
PH Advisors is a business accelerator helping start up companies reach their milestones sooner.
Bruce Borenstein - Small Business Executive of the Year Award Winner
Most recently, Bruce was VP of Global Sales for Nuheara - a leader in the hearing health industry with their award winning IQbuds. Bruce also served as a member of their Advisory Board. In his first year, Bruce directed sales upward of $5 million. Since then, the Company has built upon the IQBuds foundation introducing new products into the market. Bruce has also written a guide for newcomers in the entrepreneur world, Don’t Be a Schmeckle. His book offers advice on the necessary steps one should take when embarking on the successful business journey.
Previously, Mr. Borenstein held the position of President and CEO at AfterShokz. AfterShokz reinvented headphones with their bone conduction technology. Bruce was responsible for all facets of their business including sales, marketing, operations, and finance. In their first five years Bruce took the business from $0 to over $20 million. Some successful programs that he directed included: an IndieGoGo crowd funding campaign, a nationwide charity run partnered with the United Relay of America, and successful placement of product in over 400 retailers world-wide. Bruce is pleased to announce that AfterShokz has continued to grow and develop to this day.
Prior to AfterShokz, Bruce was Executive Vice President of The Neat Company. Neat created proprietary software which integrated with scanners to digitize information on paper. This ground-breaking technology created an easier and more-efficient way for businesses and individuals alike to digitize financial documents. Bruce was responsible for worldwide sales and was a member of the Company’s Operating Committee that set strategy and direction.
Before joining Neat, Bruce was Principal and Sales Practice leader at North Riverside Partners a consulting firm specializing in assisting companies to gain market entry into the Consumer Electronics and Technology channel. Clients included: Shure Electronics, Richardson Electronics, and Time Pilot.
Bruce was Executive Vice President & Founder at Digital Innovations, the manufacturer of the SkipDoctor CD & DVD repair device.
Mr. Borenstein also was President of Paston-Hunter Company, a Manufacturer’s Representative Agency for Consumer Electronics and Technology companies.
Bruce has a BA in Political Science from the University at Albany and has earned the CPMR designation at Indiana University. He served as a board member and past Chair of the Accessories Division of the Consumer Technology Association and is also a former member of the CTA Board of Industry Leaders.
Bruce is currently a trustee for the CTA Foundation and past winner of CTA's Small Business Executive of the Year Award. He also co-authored the program “Let’s Talk Retail” – a primer for salespeople entering the retail channel for the first time. Bruce has conducted numerous webinars and written several articles on selling and best sales practices.